Between AI vision and everyday business:

Many companies are experiencing exactly that: new technologies, ever-increasing amounts of data, growing demands—and at the same time, growing uncertainty. Today, transformation means not only introducing new systems but also dealing with this complexity in a meaningful way and remaining capable of acting.

Go-to-market means creating clarity for implementation

At the kick-off, it became clear that go-to-market is much more than just a marketing measure. It’s about setting clear guidelines:

This clarity is especially important for sales. It helps to set priorities, conduct talks clearly, and position strategic topics in the market in a way that’s easy to understand.

 „All in on AI” – ambitious, but deliberately integrated

A key topic at the kick-off was AI and AI agents. SAP clearly positions them as levers for growth and transformation. With solutions such as Joule and the path toward autonomous agents by 2026, the target vision is ambitious.

At the same time, it was emphasized that AI should not be viewed in isolation. Christian Klein puts it this way:

AI only delivers benefits when it supports and simplifies existing processes and improves decision-making – not when it creates additional complexity.

The cloud as the basis for transformation

At the kick-off, the switch to the cloud was clearly defined as the basis for future flexibility—not as a pure IT project:

“A switch to the cloud is more than just an IT project.”

A modern cloud reduces technical dependencies, speeds up updates, and creates the basis for data, applications, and AI to interact meaningfully. At the same time, it requires a mindset that allows for change, enables experimentation, and prioritizes resilience over perfection.

“We hear you” – a look at everyday working life

One item on the agenda that was deliberately low-key proved particularly positive. Under the heading “We hear you,” specific practical challenges were openly addressed:

These issues are crucial in determining whether transformation supports or slows down everyday work. They show that not every challenge can be solved with new technology – often, simplification is needed first.

Simplification is a prerequisite for impact

The interaction between the cloud, AI, and new operating models makes it clear that simplification is not just a nice-to-have.

Leaner processes, clear responsibilities, and understandable decision-making paths create the space in which new technologies can unfold their potential.

Without this foundation, transformation remains theoretical and difficult to grasp.

Working together is becoming a key factor

Another main idea from Christian Klein’s article is how important it is to work together. Companies cannot solve many of the current challenges on their own. Partnerships—even across company and industry boundaries—are increasingly becoming a competitive advantage.

Cooperation does not mean ignoring differences, but rather making productive use of different perspectives. It creates trust, promotes innovation, and strengthens long-term competitiveness.

Dialogue as a functional principle

In the intelligent age, it is less about resolving paradoxes than about dealing with them. Open dialogue between strategy and practice, between technology and everyday life, thus becomes a decisive factor for success.

Transformation thrives on this dialogue – not on predefined answers.

Transformation needs to be grounded in reality.

The SAP Go-to-Market Kick-off 2026 clearly shows:

transformation requires clear objectives, a coordinated go-to-market strategy, and the courage to openly address operational complexity.

AI, agents, and the cloud are setting the course. Simplification ensures that this course can also be pursued in the day-to-day. Only this combination makes transformation effective and sustainable.